Used correctly, communities can impact the top and bottom line of a company’s financials: from brands encouraging customers to self-support each other (reducing costs), to spreading word of mouth to each other (efficient marketing and increased sales) to crowd sourcing innovation (streamlining R&D) communities matter more than ever –especially during a recession.

In a recent blog summary of   The Forrester Wave™: Community Platforms, Q1 2009 by Forrester's Jeremiah Owyang, Jive Software has been selected as an industry leader.