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Insight

October 2008
I have been a long term fan of Seth Godin new media marketing guru who has just released a new book called "Tribes". Tribes is an insightful discussion on how groups are formed and how they are led and why new social software is making them more common and incredibly successful.

 

I highly recommend Tribes to you as an insight into how groups are formed and function based on the leadership they are given.

 

Seth Godin's Blog

Seth Godin's website

 

A free audible downloadable copy of this book is available for a short period from the Audible Website

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Amongst the turmoil surrounding the global financial system we continue to receive strong messages about the value and neccessity of using Web 2.0 and Enterprise 2.0 technologies.

 

A recent article has quoted Giora Hader, the US Federal Aviation Administration's knowledge architect, at a knowledge and business intelligence conference that "agencies must embrace the world of social networking and collaborative technologies or risk losing out on a generation of new workers who are needed to fill gaps left by the upcoming wave of retirements".

 

"The fact is Web 2.0 is here to stay; it's not a fad," Hader said. "It can increase workforce efficiency and effectiveness while improving service -- keep in mind that we are all civil servants."

 

"Hader said younger people need to feel free to ask questions and that discouraging them does not accomplish much. Robinson advocated social networking tools and other such technologies that would allow workers to interact, question each other and learn more about how the agency accomplishes its mission".

 

The full article as reported by Gautham Nagesh from NextGov can be found here.

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A recent article in the Sydney Morning Herald by Deacons technology and telecommunications partner Nick Abrahams discusses the use of Facebook in the office.

 

Clearly there are some issues but the important point here is "social" networking and in particular Facebook. Facebook has been developed as a consumer based product and not an "enterprise" networking product and there is a big difference in the approach taken. Why try and shoehorn an application into place when there are several outstanding options in the marketplace that were built from the ground up for enterprises.

 

In fact one of the co-founders of Facebook, Dustin Moskovitz is leaving the company to start his own organisation to concentrate on building an extensible enterprise productivity suite which clearly recognises that Facebook is not an enterprise productivity solution.

 

We encourage your comments and feedback on a topic that we regularly discuss with clients as they try to understand the best ways to incorporate enterprise productivity solutions. 

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The US version of Business Week has published an article called "Knowledge Handoff" which discusses how corporations are scrambling to tap the expertise of baby boomers before they retire. The article provides relevant examples but in particular recommends "companies should encourage soon-to-be retirees to use digital tools like wikis, blogs, and instant messaging."

 

We have recommended to many clients that collaborative knowledge management, retention and re-use will provide an "organisational memory" that will be enduring long after their employees retire.

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